Is there Third Wave Coffee in Goa?
Third Wave Coffee at Phoenix Mall of the Millennium, behind Sayaji Hotel in Wakad, is a true gem for coffee lovers! The staff is incredibly friendly and knowledgeable, providing excellent service that enhances the experience. Third Wave Coffee is an Indian brand that was founded by Sushant Goel, Ayush Bathwal, and Anirudh Sharma in Bengaluru. However, none of them had a background to run a coffee chain, but it was their passion for the brew that made them take the risk and take the brand where it is today.Rajat Luthra is the CEO of Third Wave Coffee, where he leads the brand’s rapid expansion and evolution in India’s specialty coffee space. With deep expertise in scaling consumer brands, operations, and customer experience, he has played a key role in strengthening Third Wave Coffee’s omnichannel presence.
What is special about Third Wave Coffee?
Third-wave coffee is a term primarily in the United States coffee industry emphasizing higher quality, single-origin farms and light roast to bring out distinctive flavors. Though the term was coined in 1999, the approach originated in the 1970s, with roasters such as the Coffee Connection. The previous coffee trends were called the 1st and 2nd, and this one was considered the 3rd. The term third wave is said to have been coined by Trish Rothgibb in 2002.