Who is the owner of Aroma coffee?
Brothers Sahar and Yariv Shefa founded Aroma in Jerusalem in 1994. Following a dispute, they split the business in two: Aroma Tel Aviv is run by Sahar and Aroma Israel is controlled by Yariv. Aroma opened its first location in downtown Jerusalem in 1994 and quickly became a local sensation revered for its quality and service. Soon after, aroma expanded across Israel and then internationally with more than 200 locations worldwide.
What coffee beans does aroma use?
Café Aroma’s Especial blend features a highly curated, proprietary blend of 100% Arabica beans chosen from the world’s most prominent growing regions. Aroma Espresso Bar (Hebrew: ארומה אספרסו בר), or simply Aroma, is an Israeli coffeehouse chain with 162 locations around the country, and several locations in the United States, Canada, Kazakhstan, and Ukraine.Aroma Espresso Bar is among the largest and best-known café chains in Israel and has contributed significantly to the creation of a true coffee culture in Israel.