Who founded Plum?
Shankar PrasadFounder & CEO, Plum. Shankar has 24 years of working experience across consumer goods, consulting and financial services. Plum began as a brainchild of Mr. Shankar Prasad, Founder, and CEO, in 2014. Assisted by Arushi Thapar, Senior Manager, it started as an online-cosmetic brand that happens to be the first beauty brand in India that is 100% vegan and cruelty-free.Plum is a series C company based in Thane (India), founded in 2013 by Shankar Prasad and Prasanya Chennapatnam. It operates as a Vegan skincare, haircare, and body care products.Plum’s founder, Shankar Prasad, is an industry veteran, having spent 8 years at Unilever. We sat down with him to understand what it takes to build a brand in today’s fast-changing and competitive beauty industry – and why he thinks that Plum’s focus on ‘being good’ is a differentiator.Indian actor Rashmika Mandanna has come on board as an investor, brand ambassador, and advocate for Plum, which claims to be a fully vegan, cruelty-free and toxin-free beauty and personal care brand.
Is plum good or bad?
Plums are a good source of potassium. This nutrient can help reduce the risk of cardiovascular diseases, such as high blood pressure, stroke, or heart disease. Research from 2017 found that a potassium-rich diet helped reduce artery stiffening in mice with high cholesterol diets. Having this fruit everyday can do wonders to your body. Plums contain antioxidant in huge amounts that may help prevent age-related macular degeneration, which is a major cause of loss of vision. If you have been suffering from constipation lately, then it’s time for you to add this fruit to your daily diet.The antioxidants present in plums help protect the skin from oxidative stress and prevent premature ageing. They promote collagen production, improve skin elasticity, and reduce the appearance of fine lines and wrinkles, resulting in a more youthful complexion.Plum is good to eat during pregnancy as it helps to improve the bone formation of fetus. Plum is rich in antioxidants which inhibits bone resorption (bone destruction) and stimulates bone formation by mineralasing them[3].Rich in antioxidants. Plums are packed with plant compounds, which have antioxidant properties – this means they help prevent oxygen from reacting with other chemicals and causing damage to cells and tissues. They are especially rich in anthocyanins, the compounds also responsible for the plum’s dark-coloured skin.
Which country plum is best?
China is the largest producer of plums, followed by Romania and Serbia. Japanese or Chinese plums dominate the fresh fruit market, while European plums are also common in some regions. Plums can be eaten fresh, dried to make prunes, used in jams, or fermented into wine and distilled into brandy. Stewed with sugar for pies and crumbles, eaten raw, and dried into prunes, Plums have many culinary uses. Damson Plums make the best jam because they are rich and sour in flavour, and dark purple in colour. Greengages have recognisable yellow-green skin and are great for desserts. Mirabelle Plums are popular in Europe.Their primary producers are Punjab, Himachal Pradesh and Jammu and Kashmir and called ‘Aloo Bukhara’ as it derives ‘Aloo’ from Persian for plum and ‘Bukhara’ indicating the source from the Balkan region (mostly Uzbekistan). Plum juice can be fermented into plum wine.Plum or Aloo Bukhara, scientifically known as Prunus domestica L, scientifically belongs to the Rosaceae family. This fruit exists in various forms, including large and small, and its colour ranges from red to yellow, purple, green, pink and orange.