Who is Peet’s Coffee’s target audience?
Peet’s Coffee primarily targets affluent, educated consumers aged 25-45 who value premium coffee exp. For decades Peet’s has worked alongside coffee partners and non-profits globally to advocate for social responsibility throughout the coffee production supply chain. In 2021 Peet’s proudly achieved 100% responsibly sourced coffee.Peet’s Coffee Franchise, LLC is a Delaware limited liability company. They began offering franchises in November 2024. Their principal business address is 1400 Park Avenue, Emeryville, California 94608. The total investment necessary to begin operation of a Peet’s Coffee® franchise ranges from $1,035,000 to $1,697,000.Peet’s Coffee—which has more than 465 locations in the U. S. China, and the Middle East—currently offers almond, oat, and Ripple milk (made from peas), typically charging customers at least 80 cents more for substituting cow’s milk with plant milk.Peet’s Coffee was founded in 1966 by Dutch-born entrepreneur Alfred Peet in Berkeley, California. The company was acquired by JAB Holding in 2012 for $977. Over the years, Peet’s had expanded through acquisitions, including Mighty Leaf Tea (2014), Stumptown Coffee (2015), and Intelligentsia Coffee (2015).Peet’s Coffee & Tea, Inc. PEET), is the premier specialty coffee and tea company in the United States. Peet’s buys the highest quality beans in the world, artisan roasts every bean by hand to order, and delivers all of its coffee quickly for superior freshness no matter where it is sold.
What is Peet’s Coffee’s vision?
Peet’s Coffee & Tea Vision Statement The only thing we love more than coffee is our people. Collectively, we foster a culture that inspires us to unleash our unique, personal passions and expertise—enabling us to achieve our vision and mission. Peet’s Coffee & Tea Vision Statement The only thing we love more than coffee is our people. Collectively, we foster a culture that inspires us to unleash our unique, personal passions and expertise—enabling us to achieve our vision and mission.Peet’s Coffee primarily targets affluent, educated consumers aged 25-45 who value premium coffee exp.Peet’s Coffee & Tea Mission Statement Our mission is to help people fall in love with great coffee.Peet’s was one of the first coffee bean and brewed coffee retailers to offer specialty grade coffee, and to roast the beans longer, producing a liquor that is darker, more bitter, with less of the sour taste of the coffees offered in the US at the time.We are relentless in our dedication to doing it the right way. The legacy of Alfred Peet lives on in every cup whether ordered online, selected at a grocery story or served in any one of the more than 370 Peet’s Coffee locations in the U. S. China, and Dubai.
What’s so special about peet’s coffee?
Peet’s was one of the first coffee bean and brewed coffee retailers to offer specialty grade coffee, and to roast the beans longer, producing a liquor that is darker, more bitter, with less of the sour taste of the coffees offered in the US at the time. In 1973, Peet’s stopped supplying Starbucks with beans, urging the company to start its own roasting operations.Contains one (1) 10. Ounce Bag of Peet’s French Roast Ground 100% Arabica Coffee. Flavor and Roast: Dark Roast. Chocolate truffle, smoke, caramel.Peet’s was one of the first coffee bean and brewed coffee retailers to offer specialty grade coffee, and to roast the beans longer, producing a liquor that is darker, more bitter, with less of the sour taste of the coffees offered in the US at the time.
Why is peet’s coffee so expensive?
From the beginning, Peet’s has sourced the highest quality beans from the world’s best farms—often paying well above fair-trade and market rates to secure coffees that meet our standards. We don’t cut corners on freshness. We don’t take shortcuts on sourcing. Market cap: $13. Billion USD As of July 2025 JDE Peet’s has a market cap of $13. Billion USD. This makes JDE Peet’s the world’s 1423th most valuable company by market cap according to our data.JDE Peet’s is the world’s second-largest coffee manufacturer. Its 10% market share has been broadly stable over the last five years and trailing wide-moat Nestlé’s 23% market share, which was bolstered by the Starbucks licensing agreement for in-home consumption.