What has happened to Maxwell House Coffee?
With more Americans renting than ever, the brand has redefined its identity to reflect today’s consumer. In 2025, Maxwell House officially became Maxwell Apartment, marking the first name change in its 133-year history. The rationale is demographic and cultural. Maxwell House is temporarily rebranding as “Maxwell Apartment” to connect with younger renters and offering a year’s supply of coffee on a short-term lease.
Is Maxwell House pure coffee?
Trusted by generations of coffee drinkers, our signature original roast coffee has a consistently great taste that’s good to the last drop. Great served black, with maxwell house international cafe as creamer, or however you take your coffee, our 100% pure coffee is perfect for brewing in your drip coffee maker. It’s made from only 100% arabica beans, considered the world’s, finest coffee beans, for their rich aroma and robust taste. Give it a try and you’ll taste the difference that dedication and quality can bring to your maxwell house coffee good just got great! Once foil is removed, cap will be easier to lift off.Maxwell House Original Roast offers a tradition of satisfying coffee since 1892. The signature coffee is made with a blend of Arabica and Robusta coffee beans for a distinct, rich flavor.From the house of Kraft Heinz (known for its Heinz brand of ketchup), comes one of the oldest Coffee brands of the US – Maxwell House. Just like its tagline “Good till the last drop”, Maxwell house is a brand known for its whole bean, flavored and variety coffee beans.