What are the 4 P’s of Starbucks?
Starbucks uses the 4 P’s of marketing – product, place, promotion, and price. For product, Starbucks focuses on high quality coffee and customization. For place, Starbucks locations include cafes, retailers, and mobile apps. Starbucks has a marketing mix that supports the company’s industry position as one of the leading coffeehouses in the world. The marketing mix will identify the primary elements of a company’s marketing strategy, namely, product, price, place, and promotion (4Ps).Starbucks aims to operate its business according to the triple bottom line approach. This means considering financial, social, and environmental factors. Starbucks focuses on high quality products and customer satisfaction financially.