Who is the target market for coffee shop in the Philippines?
Results showed that most of the respondents who purchase coffee drinks from local coffee shops are female, young, single, have a monthly income or allowance level of less than Php 10, 957, students, and college undergraduates. The target market of coffee shops is anyone who drinks coffee, but each subcategory can be broken down and marketed to separately — whether that’s with products, innovative technology, locations, or the usual marketing campaigns.Target Market of Coffee Shops Typically, coffee statistics have shown the demographics of coffee shop customers lean more toward women than men; workers with higher salaries tend to drink more coffee; and more older adults consume the beverage.
How big is the coffee industry in the Philippines?
How big is the coffee market in the Philippines? As of 2023, the Philippine coffee market is valued at USD 1. CAGR of 5. The Philippines is one of the few countries that produces the four species of coffee: Arabica, Liberica (Barako), Excelsa and Robusta. Climatic and soil conditions in the Philippines – from the lowland to mountain regions – make the country suitable for all four species.Amadeo is known as the Coffee Capital of the Philippines due to its rich coffee culture and thriving coffee industry. The town’s favorable elevation and fertile soil make it the perfect hub for coffee production and attract coffee enthusiasts from all over the country.The Philippine coffee industry is beset by a multitude of problems: declining land area planted to coffee, poor quality of coffee beans due to poor farm practices, and low productivity of coffee farmers who are unable to earn enough commensurate to their hard labor.These coffee shops serve as ideal meeting places for colleagues and business partners, making them an integral part of the modern business culture in the Philippines. It has become a cultural norm for Filipinos to schedule serious or intimate discussions over a cup of coffee.Yardstick Coffee claimed the 18th spot, the highest for the Philippine representatives. This is followed by El Union Coffee at 61, Single Origin at 83, and Crema & Cream Coffee Roasters at 86. El Union Coffee is the only non-Manila-based coffee shop on the list.
How much does a coffee shop cost in the Philippines?
This varies depending on the type and scale of the shop. A small kiosk may need around ₱50,000 to ₱300,000, while a full-sized café can range from ₱500,000 to ₱2 million. Monthly expenses include rent (₱50,000 to ₱200,000), utilities, staff salaries (₱15,000 to ₱30,000 per employee), and inventory. The expected daily sales of a coffee shop in the Philippines can range anywhere from ₱13,500 to ₱63,000. A coffee shop business is definitely a sizable investment. But if you want to start small, you can always put up your own coffee shop on wheels or a pop-up coffee shop in your unused garage or garden.The Total Cost to Open a Coffee Shop* Coffee shop with a drive-thru only: $100,000 to $250,000. Coffee shop with both seating and a drive-thru: $120,000 to $400,000. Coffee kiosk/coffee stand/mobile coffee cart: $90,000 to $150,000. Mobile coffee food truck: $50,000 to $175,000.The profit of a coffee shop is higher than that of other food products. The average yearly income of a coffee shop owner is $60,000 to $160,000. The location, menu, and labor costs determine the coffee shop ROI.High Earnings Potential-Low Initial Costs Starting a coffee shop in the Philippines can be surprisingly affordable. A small kiosk might cost between ₱50,000 to ₱300,000, covering basic equipment and supplies. Even with this modest investment, a well-placed kiosk could earn ₱50,000 to ₱100,000 per month.The average monthly operating cost for a coffee shop can vary depending on factors such as location, size, and staffing. In general, expenses like rent, utilities, payroll, and inventory can range from $5,000 to $20,000 per month.
What is the world’s 100 best coffee shops in the Philippines?
Four Philippine cafes have been recognized among the World’s 100 Best Coffee Shops list of 2025. Yardstick was named the 18th best coffee shop in the world, followed by El Unión Coffee at 61, Singe Origin at 83, and Crema & Cream Coffee Roasters at 86. There are three main reasons why a coffee business is profitable: Demand is high. Overhead is low. High-value niches are growing.Underlying macroeconomic factors: The growing middle class in Philippines has contributed to the increasing demand for coffee. As disposable incomes rise, consumers have more purchasing power to spend on coffee products. This has led to a higher demand for premium and specialty coffee options.
Is coffee shop in demand in the Philippines?
Coffee shop business in the Philippines is a lucrative venture due to its high demand and booming industry. With over 2,752 café and coffee shops in the country (2020 data from PSA), it’s evident that we are a nation of coffee enthusiasts. Kapeng barako (Spanish: café varraco or café verraco), also known as Barako coffee or Batangas coffee, is a coffee varietal grown in the Philippines, particularly in the provinces of Batangas and Cavite. It belongs to the species Coffea liberica. The term is also used to refer to all coffee coming from those provinces.Also known as Batangas coffee, Kapeng Barako is one of the most well-known Filipino coffees in the U. S. Western countries.Amadeo, Cavite is known as the Coffee Capital of the Philippines, renowned for its heirloom coffee products. Explore this charming destination located in the province of Cavite, where coffee culture thrives amidst modernization. CoffeeCapitalofthePhilippines #kapengbarako #CafeAmadeo – at Amadeo, Cavite.
Who is the single biggest coffee buyer in the Philippines?
As the country’s only large coffee manufacturer and the leading buyer of domestically grown Robusta beans, Nestlé Philippines is deeply committed to help grow the local coffee industry through the NESCAFÉ Plan, a long-term program that seeks to boost the supply of local Robusta coffee while helping farmers increase . We only use 100% arabica beans, so you can enjoy the delicious, high quality coffee these beans help create. Arabica can be elegant. It can be complex.What coffee beans are used in NESCAFÉ coffee? We use either Arabica or Robusta coffee beans, or a blend of the two, in the coffees we make.Nescafé is a brand of instant coffee sold by the multinational food and drink corporation Nestlé.
How profitable is a small coffee shop?
Profit margins for coffee shops typically range from 10% to 20%. This means an independent coffee shop earning $30,000 monthly revenue might see profits of $3,000 to $6,000 after deducting all expenses. Sometimes, despite the best effort and planning, a coffee shop business can fail. It is a substantial risk any business owner takes.The profitability of a coffee shop can vary widely, with an average profit margin ranging from 15% to 25%. Starting a coffee shop involves various expenses, including location, equipment, and permits, with an average opening cost typically ranging from $100,000 to $200,000.Coffee shops can be highly profitable if managed effectively. Their profitability largely depends on factors such as location, customer traffic, operational efficiency, and menu pricing.Lack of experience or business skills While passion for coffee is a great starting point, running a successful coffee shop requires strong business acumen. Owners often struggle with managing finances, hiring staff, or executing effective marketing campaigns, which can ultimately lead to early closures.Running a coffee shop isn’t easy, but it’s doable with dedication and hard work. It takes careful planning and attention to location, product quality, and customer service. With passion and perseverance, you can make your coffee shop thrive. Learn more about how to start a coffee shop here.