What is Starbucks discontinuing in 2025?
Starbucks has confirmed the removal of thirteen drinks from its menu on March 4th, 2025. The news came from the brand’s CEO Brian Niccol amongst a broader plan to shrink its menu 30% by the end of this year. Amongst the cuts are a variety of drinks, the majority of them Frappuccinos. Starbucks CEO Brian Niccol wants drinks to be made within four minutes of in-store customers ordering. Michael Reaves—Getty Images. Starbucks CEO Brian Niccol is rolling out a “Green Apron Service” initiative aimed at cutting wait times to four minutes and restoring the chain’s hallmark personal touch.
What are the 4 P’s of Starbucks?
Starbucks uses the 4 P’s of marketing – product, place, promotion, and price. For product, Starbucks focuses on high quality coffee and customization. For place, Starbucks locations include cafes, retailers, and mobile apps. Starbucks 7Ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence as discussed below in more details.