Who is the founder of Joe Coffee Company?
Fifteen years ago, Joe was just a twinkle in the eye of our founder, Jonathan Rubinstein. We asked him to share some of his memories. Jonathan Rubinstein at Cadillac House. New York’s Coffee Since 2003 Back in 2003, Joe Coffee founder Jonathan Rubinstein had a simple vision: brew high quality, delicious coffee, and serve it to the neighborhood with warm hospitality.