Who is the parent company of Celsius?
PepsiCo is increasing its stake in Celsius Holdings as part of a $585 million deal that deepens the beverage giant’s presence in the popular energy drink category. PepsiCo is acquiring convertible preferred stock in Celsius, which will increase its ownership stake in the Florida-based company to 11%. In 2025, Celsius Holdings purchased the US and Canada rights for Rockstar Energy from PepsiCo, with the latter still owning the brand internationally. PepsiCo will continue to distribute Celsius products, including Rockstar Energy. Rockstar is based in Los Angeles, California.