Why was Gatorade Fast Twitch discontinued?
Duane Stanford, editor and publisher of Beverage Digest, told me it’s not been discontinued but “distribution is mostly if not completely focused on college and pro teams in various sports that are Gatorade partners. Google trends show U. S. Fast Twitch” are down 86% since the ’22 launch. Gatorade Fast Twitch also contains manufactured citric acid, which is often used as a flavor enhancer. While manufactured citric acid is generally recognized as safe in small amounts, excessive consumption can lead to gastrointestinal issues such as stomach cramps and acid reflux.In September 2022, Gatorade introduced Fast Twitch, its first caffeinated energy drink that had 200 milligrams of caffeine, electrolytes, vitamins B6 and B12 but contained no sugar or carbonation.Duane Stanford, editor and publisher of Beverage Digest, told me it’s not been discontinued but “distribution is mostly if not completely focused on college and pro teams in various sports that are Gatorade partners. Google trends show U. S. Fast Twitch” are down 86% since the ’22 launch.Sports industry professionals may be familiar with the Fast Twitch name and concept as it was a long-time ready-to-mix powder and RTD produce under CytoSport, Inc. Muscle Milk) that PepsiCo acquired in 2019, shared Schall in a LinkedIn post. Gatorade currently sells Fast Twitch pre-workout mixes on its site.For athletes looking to boost focus and performance, Gatorade Fast Twitch offers a powerful solution. Designed specifically for pre-workout use, Fast Twitch delivers 200mg of caffeine per 12 fl oz resealable bottle—making it easy to control your intake if you don’t want the full amount at once.
What Gatorade is discontinued?
Ice Punch. One of the more mysterious flavors in the Gatorade line is this fruit punch-flavored clear beverage that was discontinued in 2020. In its early years, the Gatorade brand consisted of a single product line, Gatorade Thirst Quencher, which was produced in liquid and powder form under two flavor variants: Lemon Lime and Orange. These remained as the only two flavor options for nearly 20 years, until the addition of the Fruit Punch flavor in 1983.Citrus Cooler was a popular Gatorade flavor in the eighties and nineties. And it was popular because it was Michael Jordan’s favorite flavor.
What is happening to Gatorade?
The Gatorade overhaul has included some new items focused on protein and a bigger push for alternative versions of the product such as powdered Gatorade. The latest addition: Gatorade Lower Sugar, which will hit stores in early 2026. A lower-in-sugar alternative to Gatorade: Gatorlyte With far less sugar than traditional Gatorade (12 grams versus 34) and more sodium (490 milligrams versus 270), it’s a great pick for those looking for a widely available, ready-to-drink hydration solution.
What ingredient was removed from Gatorade?
PepsiCo announced in January 2013 that it would no longer use BVO in Gatorade. On May 5, 2014, Coca-Cola and PepsiCo said they would remove BVO from their products. Several ingredients, including certain dyes such as Yellow 5 and 6, resulted in the drink being removed from shelves in several European countries. Another reason why Gatorade was banned by the European Union was the presence of an ingredient known as BVO.
Why avoid Gatorade?
Drinking too much Gatorade when not exercising can lead to excessive intake of calories, sugar, and sodium, which can negatively impact blood pressure and overall health. For general hydration and most workouts lasting less than an hour, water is the best choice. Avoiding Gatorade and Powerade While popular for hydration, Gatorade and Powerade contain a significant amount of added sugars and artificial ingredients, which may hinder rather than help overall health.Powerade was created by the Coca-Cola Company and first released in 1988. The company developed the soft drink as an alternative to sports drinks, which were becoming more and more popular. Powerade was originally marketed to athletes, who needed a drink that would keep them hydrated during strenuous workouts.