What is the most famous greenwashing?
One of the most famous examples of greenwashing comes from Volkswagen after the company was accused of cheating on pollution tests and modifying engine software. An example of greenwashing from the past is the H&M case from 2013 reported by Wren (2022): the company adopted several initiatives, such as the line “H&M Conscious”, and claimed that its new products were more “eco-compatible,” but these claims were later found to be unsupported by actual actions, and the Norwegian .
Does Zara do greenwashing?
Zara’s sustainability efforts reflect a blend of greenwashing and greenwishing. The brand’s marketing around sustainable collections and recycling initiatives highlights its desire to appear eco-conscious, but the fast fashion model continues to drive waste and environmental harm. Inditex is one of the biggest fast fashion group in the world. Zara receives a poor Good Shopping Guide score in our Ethical Fashion Retailers Ratings Table. Although Zara has not yet met our Ethical Benchmark, we hope to see the brand make progress in the future.Zara is owned by Inditex, the world’s biggest fashion retailer, which runs a string of store chains including Massimo Dutti and Pull & Bear.