What’s the difference between Starry and Sierra Mist?
Starry and Sierra Mist are the exact same drink. For those who don’t know, “Starry” is the rebranded version of Sierra Mist. The Pepsi spokesperson said himself that starry “has higher citrus flavors that are true to fruit and more aromatic which delivers a more balanced, cleaner, crisp finish than Sierra Mist. The main reason PepsiCo changed the name from Sierra Mist to Starry is strategic: to compete with other lemon-lime sodas like Sprite by having a new and modern brand.At that time, PepsiCo announced that the lemon-lime soda would be discontinued and replaced by a new drink called Starry. The beverage company described Starry as a soda for a generation of irreverent optimists, and the brand calls Starry the next choice of the new generation on the PepsiCo website.The brand is aimed at competing against Sprite. In January 2023, Starry replaced Sierra Mist as Pepsi’s lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category of lemon-lime drinks.Is Starry the same as 7Up? No, Starry is not the same as 7Up. While both are lemon-lime sodas, they are produced by different companies and have different flavor profiles.
Is Sierra Mist actually Starry?
The Business Reality: Starry Was a Strategic Pivot The decision to discontinue Sierra Mist and replace it with Starry was driven by years of declining popularity. Sierra Mist, originally launched in 1999 to compete with Coca-Cola’s Sprite, never gained dominant market share in the lemon-lime soda category. The decision to discontinue Sierra Mist can be largely attributed to declining sales and shrinking market share compared to competing lemon-lime sodas. The beverage category is highly competitive, with strong brands like Sprite and 7UP dominating consumer preference.In January 2023, Pepsi announced the discontinuation of the brand; Sierra Mist has been replaced with Starry.