What is the Gen Z coffee trend?
Instant espresso, cold brew, functional add-ins, whipped coffee and other speciality coffee trends all tend to resonate for Gen Z coffee drinkers looking to enjoy a more mindful, lifestyle-aligned coffee experience in 2025. Nearly three-quarters of Gen Z now choose drinks based on functional benefits like energy, gut health or mood — the highest of any generation. Think prebiotic sodas, electrolyte mixes or a $7 iced latte that just makes you feel like you have your life together.Generation Z (Born 1997-2012) While only 47% report daily coffee consumption according to the NCA, their influence on the industry is significant.There’s no doubt that the coming of age of a millennial generation sits hand in hand with the rise of specialty coffee and the cafe culture it fuels. For millennials, specialty coffee is an affordable treat, more convenient and healthier than going to the pub.
What is the hype about cold brew coffee?
Cold brew isn’t just about taste; it also offers several health benefits. Its lower acidity makes it easier on the stomach, potentially reducing problems like acid reflux. Because cold brew is typically brewed with a higher coffee-to-water ratio, it often contains more caffeine per serving than regular coffee. On the downside, forget about that deliciously seductive hot-coffee aroma. It’s not happening. And cold brew takes a lot more beans to make than hot-brewed. Time, too, and that combination is why cold brew costs more than other coffees.One of the pitfalls of cold brew is that it’s a drink you can’t enjoy immediately, and you can’t rush the process. But cold brew keeps well in the fridge, is great for folks who find coffee to be too acidic, and can yield enough to make a “concentrate” so you can enjoy more later.The reason behind this is simple — cold brew coffee costs more to make, requiring additional coffee, time, and resources that aren’t required for regular iced options.Both cold brew and iced coffee have antioxidants that are good for your health, but which is healthier will depend on the individual and how each coffee affects them, along with what is added to the coffee. Adding too much sweetener can turn cold brew and iced coffee into more of a dessert drink.
Is cold brew still popular?
Cold brew is breaking into coffee culture at a staggering rate. The global market is growing by more than 22% each year and is currently valued at over $3. The ready-to-drink (RTD) sector is also expanding, with brands like illy and Grind launching their own canned cold brew in recent years. How much is the cold brew coffee market worth? Fortune Business Insights study shows that the market size was valued at USD 3.
Is cold brew coffee profitable?
Cold brew is a very profitable coffee shop drink, if the time is taken to make it properly and with care. On the downside, forget about that deliciously seductive hot-coffee aroma. It’s not happening. And cold brew takes a lot more beans to make than hot-brewed. Time, too, and that combination is why cold brew costs more than other coffees.For comparison, if you make your own cold brew, your cost would be dramatically reduced, to 7. The 12 oz serving cost would be $0.