What are the trends in cold brew?
The main trends causing a rise in cold brew’s popularity are health and quality. Cold brew is often considered less acidic and smoother than hot coffee, and is usually consumed without milk and sugar. It is also considered a “premium” drink that appeals to more discerning consumers. In both the U. S. Europe, cold-brewed coffee serves as a versatile base that can be used to create any number of drinks. While it’s rarely sipped on its own, it’s mixed with cold water, milk and even sometimes hot water (for a different take on hot coffee).cold brew coffee is more expensive than iced coffee because it takes longer to brew. It also uses more coffee beans than brewed coffee, since it produces a concentrated amount of coffee. The same amount of coffee beans makes a smaller amount of cold brew coffee than brewed iced coffee.Coffee Trends Hot coffee remains a top beverage, but Datassential found that it’s experiencing a decline in consumption, while cold coffee consumption continues to grow. Flavored cold coffee is the most popular type of cold coffee to drink, while cold brew is the most mainstream.Cold brew coffee is more expensive than iced coffee because it takes longer to brew. It also uses more coffee beans than brewed coffee, since it produces a concentrated amount of coffee.
What are the drawbacks of cold brew?
On the downside, forget about that deliciously seductive hot-coffee aroma. It’s not happening. And cold brew takes a lot more beans to make than hot-brewed. Time, too, and that combination is why cold brew costs more than other coffees. Iced coffee, as it is thought of in the U. S. Michele Pulcher, a senior coffee trainer for Lavazza based in Turin, Italy. In Italy, milk-based drinks are still traditionally only consumed in the early morning.Iced coffee plays into this culture because easier to consume on the go. It’s easy to drink with a straw or an iced coffee lid and it’s not going to burn your hand on the morning commute. Whether you prefer it hot or cold, coffee is a quintessential and even ritualistic part of the American culture.
What coffee do millennials like?
One of the most significant trends driven by millennials is the rise of “non-espresso-based” beverages. Sales of cold brew coffee have increased exponentially from 2011 to 2016 by nearly 600%, with millennials drinking around double the amount of cold brew compared to those born between 1965 and 1980. While older generations primarily stick to black coffee and traditional milk-based beverages, gen z consumers are opting for cold coffee, which serves as the ideal canvas for customisation, creativity, and self-expression.Although Gen Z consumers drink coffee less frequently than their millennial or Gen X counterparts, they place strong emphasis on experience and value when deciding how, when and where to spend their disposable income on coffee.Instant espresso, cold brew, functional add-ins, whipped coffee and other speciality coffee trends all tend to resonate for Gen Z coffee drinkers looking to enjoy a more mindful, lifestyle-aligned coffee experience in 2025.