Who is the target audience for coffee?
The target market of coffee shops is anyone who drinks coffee, but each subcategory can be broken down and marketed to separately — whether that’s with products, innovative technology, locations, or the usual marketing campaigns. The coffee industry falls under the market structure, ‘Monopolistic Competition’, in which barriers to entry are low and many firms compete by selling similar but not identical products but each maintains some independent control of its own price (Hubbard and O’Brien, 2013).
Who is mostly the target audience?
The primary target audience consists of individuals or businesses that directly buy and use the company’s products or services. These are the main customers, the ones who make the purchasing decisions, and are the primary users of the product or service. What is McDonald’s primary target market? McDonald’s targets families, young adults, and value-seeking customers who want quick, affordable meals. It appeals to convenience-driven consumers who prefer fast service and consistency across locations.