How did the pumpkin spice trend start?
The big boom of pumpkin spice truly came in the 1990s with the launch of the psl. A little coffee shop named starbucks launched the psl, hesitantly, and initiated the pumpkin spice craze. The latte became the talk of the town with customers everywhere patiently awaiting the fall season just for their coveted psl. pumpkin pie spice, also known as pumpkin spice, is an american spice mix developed for flavoring the filling of a pumpkin pie. It does not include pumpkin as an ingredient. pumpkin pie spice is similar to the british and commonwealth mixed spice, and the medieval poudre-douce.The seasonal nature of a pumpkin spice latte hacks into the hunter-gatherer parts of our psychology, said Alice. The fact that you can only get them in autumn gives them a sense of scarcity, which drives our desire to get our hands on them.McCormick released the results of their consumer survey for 2025 and revealed how popular pumpkin spice is. More than 70% of respondents say they use pumpkin pie spice at least once a week during the peak season. August and December.One common criticism surrounding pumpkin spice products is that many of them don’t actually contain pumpkin. This makes sense since pumpkin spice is just a blend of spices used to flavor pumpkin desserts.
Who made pumpkin spice famous?
While it’s unclear who the first person was to add pumpkin spice into a latte (the idea to combine the two likely wasn’t a Starbucks invention), the Starbucks employee credited with bringing the idea to the company is Peter Dukes, then the director of espresso, whose team created other seasonal drinks like the eggnog . You can’t talk about pumpkin spice without the three letters P-S-L coming up, or Pumpkin Spice Latte. The big boom of pumpkin spice truly came in the 1990s with the launch of the PSL. A little coffee shop named Starbucks launched the PSL, hesitantly, and initiated the pumpkin spice craze.Even though America had already fallen in love with pumpkin spice, it wasn’t until the late 1990s that some more adventurous coffee enthusiasts began adding it to their cups of joe. The advent of the pumpkin spice latte followed not long after, and Starbucks officially released the seasonal drink in 2003.Peter Dukes, the father of what would become the brand’s fan-favorite beverage, the Pumpkin Spice Latte (PSL), tells PEOPLE that pumpkin-flavored things weren’t very popular at the time. We started to brainstorm different ideas that would resonate in the fall seasonal time period.Starbucks is credited with starting the trend for all things pumpkin spice. According to the coffee chain’s website, the idea was born in a lab on the seventh floor of its HQ in Seattle. Researchers brainstormed ideas for seasonal flavoured coffees and pumpkin scored high on uniqueness.
Is pumpkin spice still popular?
Pumpkin spice continues to reign as a seasonal heavyweight in 2025. Starbucks kicked off fall early this year, relaunching its iconic Pumpkin Spice Latte (PSL) on August 26 in hot, iced, and Frappuccino formats. Pumpkin pie spice is a blend of spices that includes cinnamon, ginger, nutmeg, cloves, and sometimes allspice. It’s commonly used to flavor pumpkin pie, but it doesn’t actually contain any pumpkin.Billion Market (2025): Pumpkin spice products worldwide are expected to generate about $1. That’s not just coffee, it includes baked goods, candies, snacks, and even dairy. Per Person, Per Month: On average, U. S.The Numbers Behind the Gourd The pumpkin spice market in the US is worth over half a billion dollars annually. Starbucks generates about 10% of its seasonal revenue from the PSL alone. Every fall, pumpkin spice product sales grow 10–15% compared to the previous season.According to the McCormick Proprietary Consumer Survey for 2025, a whopping 72% of respondents use pumpkin pie spice at least once a week. Breaking that down further, 25% of respondents use it daily, 32% of respondents use it multiple times per week, and 15% use it weekly.Pumpkin pie spice, also known as pumpkin spice, is an American spice mix developed for flavoring the filling of a pumpkin pie.
Why do girls love pumpkin spice?
The taste of pumpkin spice may be desirable due to its scarcity, as it’s only available during the fall. In addition to flavor and taste, pumpkin spice can also create nostalgia. Pumpkin spice season is here, but tariffs could make your favorite fall flavors more expensive. From cinnamon to nutmeg, most spices are imported, and new trade costs may hit grocery shelves, restaurants and even your pumpkin spice latte.Pumpkin pie became a popular food item by the 18th century and combined some of the spices we now know as pumpkin spice. Spice companies began grouping them together and selling them as a package deal in the 1930s.
How big is the pumpkin spice market?
Burlingame, July 17, 2024 (GLOBE NEWSWIRE) — The global Pumpkin Spice Market, valued at $1. CAGR) of 10. One country holds the crown of “Pumpkin King”: China. China produces over 9 million tons of it worldwide each year. India comes in 2nd place, with 5 million tons, and Ukraine takes the 3rd ranking for making a million tons annually. Together, China and India grow more than 60% of the world’s pumpkins.China stands as the largest producer of pumpkins in the world, contributing approximately 7. The country’s vast agricultural regions, especially in provinces like Shandong and Henan, are known for large-scale pumpkin cultivation.China, with an annual pumpkin production of 8. India, Russia, Ukraine and United States.In 2022, world production of pumpkins (including squash and gourds) was 23 million tonnes, with China accounting for 32% of the total. Ukraine, Russia, and the United States each produced about one million tonnes.How Many Pumpkins Can Grow Per Acre? The harvest yield per acre will depend on the variety of pumpkin as well as environmental factors. For standard-size pumpkins (around 15 pounds), expect 15,000-30,000 pounds per acre.