What can you learn from the pumpkin spice marketing phenomenon?
The pumpkin spice marketing phenomenon says that out-of-the-box thinking can be successful if you stay true to your brand. Positive feedback and interaction can be a great stepping stone to letting your creativity wild. Starbucks is credited with starting the trend for all things pumpkin spice. According to the coffee chain’s website, the idea was born in a lab on the seventh floor of its hq in seattle. Researchers brainstormed ideas for seasonal flavoured coffees and pumpkin scored high on uniqueness.
Why is pumpkin spice so expensive?
Forty-4 percent of Americans say that tariffs and inflation are making pumpkin flavored items cost more. With one in every three shoppers saying that they are willing to pay whatever for this. On average Americans spend 32 per month on pumpkin spiced items during the fall. China stands as the largest producer of pumpkins in the world, contributing approximately 7. The country’s vast agricultural regions, especially in provinces like Shandong and Henan, are known for large-scale pumpkin cultivation.The Beijinger also recommends some fusion dishes to try for Thanksgiving, such as muffins, pancakes, cakes, and buns. It’s no wonder then that not only does China consume the most pumpkins in the world, it also produces the most pumpkins as well, says Nation Master.Illinois is far and away America’s pumpkin-growing king. By the numbers: The Midwest state produced 485. USDA data. Wake up to the latest market trends & economic insights.One country holds the crown of “Pumpkin King”: China. China produces over 9 million tons of it worldwide each year. India comes in 2nd place, with 5 million tons, and Ukraine takes the 3rd ranking for making a million tons annually. Together, China and India grow more than 60% of the world’s pumpkins.China stands as the leading pumpkin producer globally, contributing a substantial 8. The country’s extensive agricultural lands and favorable climate enable massive pumpkin cultivation, making it a key player in the global pumpkin industry.
Why is pumpkin spice expensive?
Pumpkin spice season is here, but tariffs could make your favorite fall flavors more expensive. From cinnamon to nutmeg, most spices are imported, and new trade costs may hit grocery shelves, restaurants and even your pumpkin spice latte. Pumpkin spice (a. Sometimes allspice is included. You can buy the spice blend at the store or use ingredients you already have on hand to make DIY pumpkin spice.Common Pumpkin Pie Spice Substitution Questions To get 1 teaspoon of pumpkin pie spice, use ¾ teaspoon cinnamon and ¼ teaspoon ginger, allspice, cloves or nutmeg, whatever you have! If you have two of the above spices, use ½ teaspoon cinnamon and ¼ teaspoon of whichever two spices you do have.The Spice Way Pumpkin Pie Spice – Perfect for Baking – 8 oz. Simply Organic Pumpkin Spice, 1. Simply Organic Pumpkin Spice, 1. The Autumn Spices | Cinnamon ground, Allspice, Ginger ground, Cloves ground, Nutmeg | The Pumpkin Spice Mix Packed in U. S. A.The taste of pumpkin spice may be desirable due to its scarcity, as it’s only available during the fall. In addition to flavor and taste, pumpkin spice can also create nostalgia.Pumpkin spice, also known as pumpkin pie spice, is a mixture of cinnamon, ginger, nutmeg, allspice, and cloves. Some pumpkin spice mixes might leave out a spice or two, but most consist of at least two or three of the spices listed above.
How does pumpkin spice affect the economy?
The Numbers Behind the Gourd The pumpkin spice market in the US is worth over half a billion dollars annually. Starbucks generates about 10% of its seasonal revenue from the PSL alone. Every fall, pumpkin spice product sales grow 10–15% compared to the previous season. Billion Market (2025): Pumpkin spice products worldwide are expected to generate about $1. That’s not just coffee, it includes baked goods, candies, snacks, and even dairy. Per Person, Per Month: On average, U. S.Pumpkin spice season is here, but tariffs could make your favorite fall flavors more expensive. From cinnamon to nutmeg, most spices are imported, and new trade costs may hit grocery shelves, restaurants and even your pumpkin spice latte.
How did pumpkin spice become so popular?
Starbucks is credited with starting the trend for all things pumpkin spice. According to the coffee chain’s website, the idea was born in a lab on the seventh floor of its HQ in Seattle. Researchers brainstormed ideas for seasonal flavoured coffees and pumpkin scored high on uniqueness. Pumpkin spice continues to reign as a seasonal heavyweight in 2025. Starbucks kicked off fall early this year, relaunching its iconic Pumpkin Spice Latte (PSL) on August 26 in hot, iced, and Frappuccino formats.