How big is the pumpkin spice market?
Burlingame, July 17, 2024 (GLOBE NEWSWIRE) — The global Pumpkin Spice Market, valued at $1. CAGR) of 10. Billion Market (2025): Pumpkin spice products worldwide are expected to generate about $1. That’s not just coffee, it includes baked goods, candies, snacks, and even dairy. Per Person, Per Month: On average, U. S.While prices can vary, they say most people can expect to pay an average of $5. Pumpkin Spice Latte at Starbucks. Making the drink yourself at home costs just over $2, they say.The average amount Americans spend on pumpkin spice per month during the fall. Pumpkin spice sales in the U. S. Empower’s survey. That goes even higher for younger generations, with Millennials doubling that to $64 per month.
Does Starbucks own pumpkin spice?
Although Starbucks is credited with inventing the Pumpkin Spice Latte in 2003 (shout out to espresso beverage team director Peter Dukes), Dunkin’ joined the race over a decade later with its own take—and it became an instant hit. While it’s unclear who the first person was to add pumpkin spice into a latte (the idea to combine the two likely wasn’t a Starbucks invention), the Starbucks employee credited with bringing the idea to the company is Peter Dukes, then the director of espresso, whose team created other seasonal drinks like the eggnog .Roughly 20 million pumpkin spice lattes cross the coffee counter each year — that’s a lot of sweater weather fuel. For a drink that’s been available since 2003, it’s difficult to consider it anything other than a success.Although pumpkin is typically safe to eat and offers impressive health benefits, it’s often combined with high-sugar and fat ingredients. When shopping for canned pumpkin, check the label to make sure you’re getting 100% pumpkin puree with no added sugar or salt.Starbucks’ PSL tapped into the huge market for pumpkin products. Its original version fell into the UPF definition and didn’t even contain pumpkin. Today, the PSL does include pumpkin as an ingredient. But it’s also made with some potentially harmful ingredients, including carrageenan, natural flavors and excess sugar.
Is pumpkin spice still popular?
Pumpkin spice continues to reign as a seasonal heavyweight in 2025. Starbucks kicked off fall early this year, relaunching its iconic Pumpkin Spice Latte (PSL) on August 26 in hot, iced, and Frappuccino formats. We hate to burst your bubble, PSL lovers, but the answer to this question is: No, the Starbucks Pumpkin Spice latte is not “healthy. A grande Starbucks Pumpkin Spice Latte made with 2% steamed milk foam has 390 calories, 14 grams of fat, 52 carbs, 14 grams of protein and 50 grams of sugar.
How many pumpkin spice lattes have been sold?
From 2003 to 2021, Starbucks sold more than 424 million pumpkin spice lattes in the U. S. Starbucks annual gross profit for 2024 was $24. B, a 1. Starbucks annual gross profit for 2023 was $24. B, a 12. Starbucks annual gross profit for 2022 was $21. B, a 7.The coffee giant says the plan is to shut down stores that are financially underperforming or unable to provide the in-store experience customers have come to expect.On September 25, 2025, Starbucks announced a massive $1 billion restructuring plan that will cut 900 corporate jobs and close about 1% of its North American stores (roughly 200 locations).In the statement released last week, the CEO added that Starbucks has opened numerous coffeehouses over the past year and the overall company-operated count in North America will decline by about 1% in fiscal year 2025 after accounting for both openings and closures.
Why is pumpkin spice so expensive?
Pumpkin spice season is here, but tariffs could make your favorite fall flavors more expensive. From cinnamon to nutmeg, most spices are imported, and new trade costs may hit grocery shelves, restaurants and even your pumpkin spice latte. The taste of pumpkin spice may be desirable due to its scarcity, as it’s only available during the fall. In addition to flavor and taste, pumpkin spice can also create nostalgia.
How much does it cost to make a Pumpkin Spice Latte?
While prices can vary, they say most people can expect to pay an average of $5. Pumpkin Spice Latte at Starbucks. Making the drink yourself at home costs just over $2, they say. The commercial rights to the initial franchises were sold for US$93 million for a span of 10 years in December 2015. The market value of PSL in 2017 was up to US$300 million according to Arif Habib, and has grown significantly in the years since.Did you know Starbucks sells 20 million Pumpkin Spice Lattes (PSLs) every year—that’s over $800 million in pumpkin spice profits? This fall, what if you traded just a few of those PSLs for a different kind of PSL… Pour Some Love 👉 The average PSL costs $6.