Which country brand is Plum?
Plum is a series C company based in Thane (India), founded in 2013 by Shankar Prasad and Prasanya Chennapatnam. It operates as an Internet first brand of vegan skincare, haircare, body care, and fragrance products. I’m Abhishek Poddar, the co-founder and CEO of Plum, one of India’s leading insurance and healthcare startups. As an alumnus of IIT Kanpur and Stanford, I spent my early years at McKinsey and Google.One such compelling journey is that of Shankar Prasad, the founder of Plum Goodness. Starting from a humble Chennai childhood to helming a beloved D2C beauty brand aiming for a ₹500 crore annual run rate, his story is a masterclass in principled entrepreneurship.Plum’s founder, Shankar Prasad, is an industry veteran, having spent 8 years at Unilever. We sat down with him to understand what it takes to build a brand in today’s fast-changing and competitive beauty industry – and why he thinks that Plum’s focus on ‘being good’ is a differentiator.
Who is the CEO of Plum?
I’m Abhishek Poddar, the co-founder and CEO of Plum, one of India’s leading insurance and healthcare startups. As an alumnus of IIT Kanpur and Stanford, I spent my early years at McKinsey and Google. Abhishek Poddar obtained his Ph. D. MBA from the Vinod Gupta School of Management, Indian Institute of Technology Kharagpur, and his B. Tech.