What is the richest brand in Korea?
Samsung Heavy Industries (brand value up 32% to USD577 million) is South Korea’s strongest brand ranked in 2025, earning a Brand Strength Index (BSI) score of 93. AAA+ brand strength rating. With a brand value of over 89. U. S. Samsung was the most valuable South Korean brand in 2025, greatly surpassing Hyundai, SK Hynix, as well as LG Electronics.