How many people use instant coffee?
Instant coffee accounts for more than 34% of all retail brewed coffee consumed around the world. As much as 73% of coffee prepared at home around the world is instant. Some estimate that as much as half of all beans grown end up as instant coffee. While freshly brewed coffee dominates in Western countries, instant coffee is the preferred choice in many Asian and Latin American markets.The UK is apparently the instant-coffee capital of the world, with a whopping 54% of us choosing to drink it over traditional coffee, compared with a measly 39% in the rest of the world.The major problems with these ‘instant coffee’ solutions are that they are invariably short-lived. If we stubbornly refuse to give up this search for quick solutions, all we add is end up on the working are wasting searching for such magical solutions which simply do not exist.Yes, instant coffee is made from 100% natural coffee and water, and nothing else! Farmers handpick the finest red, ripe coffee beans that are ready to be dried and hulled.The major problem with ‘instant-coffee’ solutions is that they are superficial and do not lead to genuine or lasting results.
Who is the target audience for instant coffee?
Moreover, millennials and Gen Z are more likely to drink instant coffee than older generations. This is because these age groups are more brand-conscious and they seek affordable and convenient ways when it comes to coffee products. Thus, the key players are bullish on the future of instant coffee market. Here are a few of the Gen Z coffee trends influencing global coffee culture in 2025: Cold brew keeps it cool: Iced coffee trends have been enjoying an extended stay in the limelight, with many Gen Zers enjoying convenient cold-brew beverages year-round.
Do Europeans use instant coffee?
Said to have been popularised in the UK by GIs during World War II, instant coffee still accounts for over 75 percent of coffee bought to drink in British homes, as opposed to well under 10 percent in the U. S. France and one percent in Italy. Both instant coffee and regular brewed coffee have some health benefits. But instant coffee has lower amounts of antioxidants and caffeine than regular coffee. It also has a higher amount of acrylamide, a potential carcinogen. But it’s still considered a very small amount.Instant coffee accounts for more than 34% of all retail brewed coffee consumed around the world. As much as 73% of coffee prepared at home around the world is instant.Brewed coffee contains higher levels of antioxidants and may have a lower risk of causing heart disease and type 2 diabetes. However, instant coffee can still provide some health benefits and is a convenient option for those on-the-go.A new study from China revealed a genetic link between coffee consumption and age-related macular degeneration (AMD). Of particular note is that instant coffee may increase the risk of developing dry AMD. Reducing its intake could help prevent dry AMD.
How big is the instant coffee market?
The U. S. USD 6. The market is expected to grow from USD 6. USD 8. CAGR of 4. Instant coffee can be prepared using two processes, spray dried and freeze dried. In 1909, the Belgian-American businessman, George Constant Louis Washington, invented the first mass-produced instant coffee. He founded the New York based G. Washington Coffee Company in 1910 to manufacture and sell his newly invented product.It began in 1890, with New Zealander David Stang’s “soluble instant coffee” made using a “dry hot air process. Then in 1901, a Chicago chemist named Satori Kato created the “first stable coffee powder” using a modified technique originally created to make instant tea.The first instant coffee is made in Britain. Referred to as a coffee compound it was granted a patent by the British government. The first American instant coffee product is created. During the Civil War experimental cakes of instant coffee are given to soldiers.When was NESCAFÉ instant coffee introduced? It was introduced on 1 April, 1938 in Switzerland by Dr Max Morgenthaler. Nestlé set up a large-scale production line of coffee extraction and spray drying coffee beans to produce NESCAFÉ at a factory in the Swiss town of Orbe.In 1890, New Zealander David Stang developed a ‘soluble instant coffee’, followed by the Chicago chemist Satorio Kato in 1901. However, it wasn’t until 1909, with Constant Louis Washington, that instant coffee found its mass appeal and was offered to the public.
Is instant coffee becoming more popular?
Instant coffee is also seeing a rise in popularity. According to data from the National Coffee Association, instant coffee sales rose 31% between 2023 and 2024. Truth Headlam reports for Bloomberg that much of the growth was driven by younger consumers, who doubled their spending on instant in 2024 compared with 2022. Said to have been popularised in the UK by GIs during World War II, instant coffee still accounts for over 75 percent of coffee bought to drink in British homes, as opposed to well under 10 percent in the U. S. France and one percent in Italy.Consumers of instant coffee in France 2022, by frequency people consumed instant coffee once a week.
Which country has the highest coffee consumption?
Finland holds the title for the highest per capita coffee consumption globally, with an average Finnish individual consuming close to four cups of coffee each day. Finland. Finland leads the pack as the country with the highest coffee consumption per capita, reflecting a deep-rooted love for coffee ingrained in Finnish traditions. Coffee holds a special place in the hearts of Finns, making it their favorite go-to beverage.Finland. Finland is the number one consumer of coffee in the world. Each person drinks, on average, four cups per day and 26 pounds per year.Finland is by far the biggest consumer of coffee in the world – some jokingly say that Fins cannot physically drink more coffee than they already are. Finland is also one of the coldest countries in the world. No wonder why coffee consumption there is so high; they like coffee to warm up a bit!According to Statista, Finland leads the world with a jaw-dropping 11. That’s about four cups a day. Not far behind are Sweden, Iceland, and Norway, proving that in the north, coffee isn’t a treat, it’s a lifestyle.Situated in South America, Brazil is the top producer of coffee. They produce 2,68 million metric tons of coffee on average every year. Brazil has also held onto its first-place position as the world’s largest coffee producer for over 150 years. Brazil is unquestionably the king of coffee producing countries. It is the world’s largest producer and exporter of Arabica variety coffee, with an ideal climate and a vast territory. The Brazilian regions of Minas Gerais and São Paulo are famous for their high-quality coffee plantations.Some of the most iconic and popular coffees worldwide include Ethiopia Yirgacheffe, Jamaica Blue Mountain, Kenya AA, Sumatra Mandheling, and Panama Geisha. The best coffee in the world depends on bean variety, growing region, altitude, and processing method.Our coffee, our why Starbucks proudly sources 100% arabica coffee from more than 450,000 farmers in 30 markets along “The Coffee Belt” – in Latin America, Asia Pacific and Africa. Our buyers, based in Lausanne, Switzerland, scour the globe for the finest coffees, including our premium, single-origin Reserve selections.Brazil is the strongest powerhouse in the list of coffee output nations, producing on its own nearly 40% of the world’s supply, thanks to a conducive climate perfectly suiting coffee farming that is possible to find in many areas of the country.Geneva, Switzerland —Uganda has claimed the top spot as the continent’s leading coffee exporter, surpassing Ethiopia in May 2025 with a record-breaking 47,606.