What coffee beans does 7-11 use in Australia?
Our coffee beans are Fairtrade Certified. By choosing 7-Eleven’s Fairtrade coffee, you are giving farmers in places like Brazil and India, and their communities, more choices – through fairer pay, fairer working conditions and the power to choose how they invest their additional Fairtrade income. At 7-Eleven®, we’ve mastered the art of brewing the finest coffee beans to deliver on-the-go coffee that is perfectly balanced in flavor and aroma. Our dedication to freshness begins with the selection of premium beans, sourced from the most reputable growers worldwide.Our strategic partnerships allow us to select the best, pick of crop. Every year we source unique and distinctive coffees. We also adjust to the seasonality of each crop, sourcing from various regions to ensure we always have optimal freshness in our coffee.Handcrafted daily, made with a custom blend of cold-brewed coffee and 2% milk, sweetened with pure cane sugar and served over ice. Our coffee beans are sourced by THRIVE Farmers, a farmer-direct coffee company that enriches the lives and communities of those who grow it. Available all day in Original or Vanilla.
Why did Australia reject Starbucks?
On top of that, Starbucks’ drinks were priced higher than the average cup of coffee at local cafes. Australian customers were unwilling to pay a premium for what they perceived as an inferior product, especially when they could get a better coffee for a lower price at their local café. Australians are a nation of coffee lovers, with nearly 90% of Aussies saying that they like coffee and a quarter stating that they cannot get through the day without a cup.
When did Starbucks leave Adelaide?
Adelaide saw off the American retail coffee megalith Starbucks in the early 2000s. Starbucks opened outlets in Rundle Mall, Glenelg and Noarlunga in 2007 but they closed in July 2008 when the franchise shut down 75% of its Australian locations. Starbucks didn’t adapt to this local preference, and their stores felt impersonal, failing to connect with customers on a cultural level. Another factor that contributed to Starbucks’ downfall in Australia was its pricing model.