Is Black Rifle Coffee struggling financially?
The veteran-focused coffee brand continues to expand its retail presence while navigating challenges from coffee inflation and increased competition. The company’s stock has struggled in recent months, trading at $1. August 4, 2025, significantly below its 52-week high of $5. All Black Rifle Coffee locations are company-owned, and the brand does not offer opportunities for independent ownership or franchising. Therefore, it is not possible to meet any financial requirements or apply to become a franchisee with Black Rifle Coffee.In november 2021, black rifle coffee company merged with silverbox engaged merger corporation via a special-purpose acquisition company in an effort to raise funds for expansion and to go public. The company has a valuation of approximately $1. The merger completed in february 2022.Opening a black rifle coffee franchise requires a significant investment, including: total investment: $1,455,750 to $3,099,000. Franchise fee: $60,000 to $110,000. Development agreement: $35,000 for the first location, $17,500 for each additional location.Conclusion. Black Rifle Coffee’s sales decline stems from DTC erosion and operational inefficiencies, but wholesale growth and RTD innovation offer recovery pathways. While short-term challenges persist, strategic execution in distribution and cost control could stabilize margins by 2026.Is Black Rifle Coffee A Franchise? Yes, Black Rifle Coffee has entered the franchising arena, offering opportunities to own and operate branded coffee shops. The company provides comprehensive support, including a detailed Franchise Disclosure Document (FDD) for potential franchisees.
Who is the distributor for Black Rifle Coffee?
Keurig Dr Pepper will sell and distribute Black Rifle Coffee’s new line of ready-to-drink energy beverages. Black Rifle Coffee Company Visit blackriflecoffee. ROGAN to get 30% off the first month of a coffee subscription.Summary. Black Rifle Coffee continues to struggle with declining direct-to-consumer subscribers, falling margins, and lackluster EBITDA.
What is so special about Black Rifle Coffee?
Black Rifle Coffee Company serves coffee and culture to people who love America. We develop our explosive roast profiles with the same mission focus we learned as military members serving this great country and are committed to supporting veterans, law enforcement, and first responders. Evan Hafer | Founder | Veteran Founded. Evan Hafer is the founder and Executive Chairman of Black Rifle Coffee Company. America’s leading Veteran-owned and operated premium, small-batch coffee roastery. I started Black Rifle Coffee Company to provide high-quality coffee to the pro-American and Veteran communities.How does Black Rifle Coffee Club reward loyal members? Coffee Club members receive huge discounts on over 40 partner brands like Allegiant Air, Nine Line, Sig Sauer, and more. Members receive exclusive coffee and merchandise discounts and build loyalty points to redeem for tons of rewards.As a Veteran-founded and operated company, Black Rifle Coffee also strives to help other service-members successfully transition from the military into entrepreneurship.
Who owns Black Rifle Coffee?
Evan Hafer | Founder | Veteran Founded. Evan Hafer is the founder and Executive Chairman of Black Rifle Coffee Company. America’s leading Veteran-owned and operated premium, small-batch coffee roastery. I started Black Rifle Coffee Company to provide high-quality coffee to the pro-American and Veteran communities. Evan Hafer is the founder of Black Rifle Coffee Company, and served as our CEO from inception through December 2023. He currently serves as our Executive Chairman.Born in Lewiston, Idaho. Evan Hafer is the founder and CEO of Black Rifle Coffee Company. Evan Hafer is an avid outdoors man and in January 2021 was appointed to the Congressional Sportmans Foundation Board of Directors.Officially founded by U. S. Military veteran Evan Hafer in 2014 and headquartered in Salt Lake City, Utah, Black Rifle Coffee Co.
Who is the Black Rifle Coffee girl?
Join Heather Lynn as she shares her morning routine with Black Rifle Coffee. Heather Lynn is a staff writer for Coffee or Die, and a producer and influencer for BRCC, creating hands-on content for its social channels.Heather Lynn is a staff writer for Coffee or Die, and a producer and influencer for BRCC, creating hands-on content for its social channels. Originally from Nicholasville, Kentucky, she was raised to love fishing, riding horses, and spending much of her time outdoors.