What is the cup of Joe blog?
Cup of Jo is a New York-based lifestyle, fashion, design, and parenting blog by Joanna Goddard. Goddard began the site in 2007 and it now includes contributing writers and editors Jenny Rosenstrach, Jannelle Sanchez, Thao Thai, Alex Ronan, Christine Pride and Catherine Newman, and formerly, Ashley C. Cup of Jo. At over 2 million visits per month, Cup of Jo is one of the most successful lifestyle blogs on the web. It was founded by Joanna Goddard, who launched the blog in 2007 as a “weekend hobby.
Who is behind the Cup of Jo blog?
Joanna Goddard launched the beloved lifestyle blog, Cup of Jo, back in 2007, and today, it continues to bring in millions of page views per month with its signature mix of warm, fun, and welcoming posts. The founder and editor of Cup of Jo, Joanna Goddard, has opened up about everything from falling in love and building a family to postpartum depression, anxiety, and grief on the lifestyle website she launched way back in 2007.Joanna Goddard started a magazine career at Cosmo in 2001, but ten years and ten magazine and blog jobs later, she turned her side project, A Cup of Jo, into her full-time job, with the help of a small team of three other women well-versed in news, fashion, blogging, and style.
What is a Cup of Jo?
A “cup of joe,” is one of coffee’s most common nicknames — and one of it’s most puzzling. Unlike “java,” which refers to a specific coffee-growing region, the origins of “cup of joe” are unknown. The term first started appearing in print in the 1930s, with the first occurrence of it in a book coming in 1936.The term cup of joe might also stem from the phrase the average joe, referring to an everyday person. In this context, cup of joe could be seen as the typical drink of the common man. This interpretation could have gained traction post-World War II, especially as diners became popular in the 1940s and 50s.Have you ever wondered why the slang term for coffee is a cup of joe? The phrase has been in use since World War I, but the original term, coined by sailors in the Navy, was actually a cup of Joseph Daniels. And it was meant as an insult. Josephus Daniels was secretary to the Navy under president Woodrow Wilson.The Trademark: In 1898, Joe Martinson ran Martinson Coffee in New York City. He was a big personality who brewed a unique blend. They called it “cup of Joe” as a marketing ploy. Later, they trademarked the phrase, and it started catching on with all coffee lovers.