November 2025

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Is Starbucks Odyssey closing down?

Is Starbucks Odyssey closing down? On March 15, 2024, Starbucks announced the closure of Starbucks Odyssey, its NFT-centric loyalty program. This decision has sparked debates about the viability and future of Web3 loyalty programs. Launched in December 2022, Starbucks Odyssey aimed to integrate NFTs into the Starbucks Rewards ecosystem. More competition, inflation and consumer shifts […]

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What is an NFT reward?

What is an NFT reward? An NFT loyalty programme uses blockchain technology to offer rewards as unique digital assets that existing customers can truly own, trade, or sell. These programmes create exclusive experiences through token gating and smart contracts, transforming how brands deliver products and services. Non-fungible tokens (NFTs) are similar to cryptocurrencies but with

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How does Starbucks Odyssey work?

How does Starbucks Odyssey work? By completing these journeys – online games, quizzes and activities – members earn “collectible ‘Journey Stamps’ [NFTs] and Odyssey Points” that provide access to “immersive coffee experiences that they cannot get anywhere else,” Starbucks explains in a December 2022 news post. Hey so i’m new to the redeem star points

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