Is Starbucks Odyssey closing down?
Is Starbucks Odyssey closing down? On March 15, 2024, Starbucks announced the closure of Starbucks Odyssey, its NFT-centric loyalty program. This decision has sparked debates about the viability and future of Web3 loyalty programs. Launched in December 2022, Starbucks Odyssey aimed to integrate NFTs into the Starbucks Rewards ecosystem. More competition, inflation and consumer shifts […]
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