July 2025

coffee

Does Starbucks buy coffee futures?

Does Starbucks buy coffee futures? For instance, Starbucks locks in its coffee prices through futures contracts 12-18 months in advance, according to company filings. Traditionally, coffee companies invest in the futures market to lock in prices for coffee they will purchase in the future, mitigating the risk of sudden price increases. Coffee futures – ticker

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coffee

How does Starbucks use digital marketing?

How does Starbucks use digital marketing? Starbucks also uses social media as a platform for engaging with customers through contests, polls, and user-generated content. For instance, the brand frequently features customer photos with the hashtag #StarbucksAtHome, encouraging users to share their at-home creations using Starbucks products. Two food giants, Starbucks and McDonald’s, stand out for

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