July 2025

coffee

Who is Starbucks aimed at?

Who is Starbucks aimed at? The company primarily targets middle- to high-income consumers who can afford its premium-priced beverages. With an average price point higher than many competitors, Starbucks appeals to customers who view coffee as an experience rather than just a commodity. How Starbucks Appeals to Its Target Audience. Starbucks’ target audience is primarily

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