July 2025

coffee

What is the geographic of Starbucks?

What is the geographic of Starbucks? Starbucks operates several stores globally. The following are Starbucks’s geographic segments: the Americas; China and Asia Pacific (or CAP); and Europe, the Middle East, and Africa (or EMEA). Starbucks is focusing heavily on China, where it has almost 1,400 stores. Starbucks primarily operates and competes in the retail coffee

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coffee

Who is Starbucks aimed at?

Who is Starbucks aimed at? The company primarily targets middle- to high-income consumers who can afford its premium-priced beverages. With an average price point higher than many competitors, Starbucks appeals to customers who view coffee as an experience rather than just a commodity. How Starbucks Appeals to Its Target Audience. Starbucks’ target audience is primarily

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