July 2025

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Does Starbucks have brand loyalty?

Does Starbucks have brand loyalty? Starbucks Rewards is a loyalty program with a simple, but effective, points-based system. Members can sign up for free and start collecting member points (known, unsurprisingly, as stars) immediately using a dedicated app. After Starbucks Card Rewards made its debut in spring 2008, a Gold loyalty program followed later that

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