May 2025

coffee

Who is Nespresso’s target audience?

Who is Nespresso’s target audience? Targeted social media advertising: Nespresso uses advanced targeting options on platforms like Instagram, Facebook, and YouTube to reach specific demographics, such as coffee enthusiasts, luxury buyers, and sustainability-conscious consumers. Nespresso Target Market Market targeting entails promoting an appropriate product to consumers based on their interests or needs (Kotler & Armstrong,

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coffee

Who is the target market for Nescafé?

Who is the target market for Nescafé? Demographically, Nescafé appeals to a broad age range, from younger millennials and Generation Z to older generations who have grown up with the brand. The younger audience values convenience and creativity, gravitating toward products like ready-to-drink options and social-media-driven campaigns. Nestlé owns the NESCAFÉ brand. Nestlé is a

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